Nestled within the gentle rolling, wind-swept hills of a small, quiet village in Provence is the world renowned vineyard of Maison Belle Claire.
Since 1924, this famous vineyard and Maison has been the quintessential grower of premium grapes used by some of the most prominent Provençal chateaux to produce the finest Rosé wines in France.
The gentle fragrances of lavender, cascading through the vineyards by the soft coastal mistrals, caress the sun-soaked vines with pure grace and elegance.
The grapes speak for themselves with every sip of the Rosé wine of Maison Belle Claire.
Luscious, delicate, appealing, and inviting, are just some descriptive notes of this precious nectar of Maison Belle Claire Rosé.
Maison Belle Claire hails from the organically farmed vineyard in beautiful Cotignac, France – the heart of Cotes de Provence. The vineyard is dry farmed and naturally irrigated by the purist water of all of Provence leading to the village’s famous Claire Fontaine.
Cotignac – Home of Maison Belle Claire
Enjoy chilled and allow yourself to dream.
Feel the desire.
So, give your heart and soul to me, and life will always be La Vie En Rose.
A Voltre Santé!
So what made Rosé so popular in the first place? Why is Rosé being sought after as the wine of choice by connoisseur and novices alike? The wine of the “in crowd” is easy to drink. Rosé from Provence is becoming world-class.
It is a perfect match to a multitude of culinary delicacies or as a stand-alone aperitif. Simply put – it is perfect. Red wine drinkers are keen to it because of complexities and layers of flavors. Traditional white wine drinkers like it because it is chilled and refreshing.
The unique corset shaped bottle of Maison Belle Claire is so appealing and is very traditional of Provence. Maison Belle Claire is the full package – high quality wine, beautiful to look at in the glass and the bottle too, makes Maison Belle Claire Rosé the perfect gift for guests to bring to dinner hosts.
The history of Rosé makes it fashionable as well. The educated consumers know that Rosé was the first wine produced. The history of Provence and Rosé adds to the intrigue as well. The Romans occupied Provence before the area belonged to France. The Romans planted the first grapes in Provence. France produces approximately 20% of the entire world’s production of Rosé. Furthermore, 80% of Francés Rosé production comes from Provence. The beautiful area of Côtes de Provence is also the only wine-growing region to devote over 88% of its production to Rosé wines.
In France, Rosé wines have been a hot item for years now: Rosé wine consumption has increased every year since 1990, setting a new record in 2013 when it represented 30% of total wine consumption. Over the past 23 years, Rosé wine consumption has nearly tripled!
Rosé wine has become very trendy in France, and has definitely won over the general public: almost 9 out of every 10 wine drinkers say that they drink Rosé, representing a total estimated market of 36 million Rosé wine consumers.
But Rosé is more than just a passing trend. It has become an integral part of French society as consumer trends have changed and new life styles have emerged: meals that are less structured, the increasing popularity of ethnic cuisine from around the world, greater simplicity, new encounters, good times and instant gratification.
When drinking Rosé, the consumer discovers a different approach to wine – easier access, without all the constraints and traditional formalities. A wine that symbolizes greater freedom.
The newfound public demand for Rosé wines has extended well beyond France’s borders and won over wine drinkers around the world (15% increase in consumption over the past 10 years; 29.3 million hectoliters in 2012 versus 21 million in 2002). These drinkers have demonstrated a preference for dry, light-colored rosés, and Provence’s winemakers are recognized experts in these types of wines. Provence’s Rosés are thus well positioned to win over new customers abroad. Consumers in the United States have proven to be very enthusiastic, as imports of Provence Rosé wines has increased by 40% between 2015 and 2016!
Characteristics of Maison Belle Claire Rosé are benchmark for Provence Rosé. The color is soft, pale pink caressing a gentle pastel tone of warmth. The nose of the wine is reminiscent of fresh red berries. The taste is crisp to a mouth-feel. Refreshing and inviting, it will excite the palate for introduction to numerous foods including assorted poultry, ham, and assorted roasts.
Additionally noted by another famous New Yorker, Louis Armstrong: …”Give your heart and soul to me…and life will always be…la vie en rose.”
The History of the famous shape of the bottle…
In 1931, the ‘Syndicat de Defense des Côtes de Provence’ was created. They aimed, and still do, at maintaining the quality and image of the wines of the region. In 1960, as increasingly more vineyards bottled their own wine using either the Burgundy or Hollandaise bottle, the Syndicat decided to design and copyright its own bottle.
The ‘flute a corset Provençal’ bottle, nicknamed the ‘Mae West’ (for obvious reasons) is only allowed to be used for domaine bottled wines and permission to use this bottle, nicknamed the ‘aubergine’ is reserved for use by négociant bottled wines but this is less strictly controlled. Only appellation Côtes de Provence wines are permitted to use either of these bottles.
Attractive posters and advertising has associated, in the consumers mind, the voluptuous curves of the Provençal bottle with hot sunny Provence; wines to be drunk under umbrella pines by the sea along the Riviera and Cote d’Azur. Many tourists return from their holidays with memories of a wonderful wine, but they cannot remember the name, their only description being the unusual shape of the bottle. The image-making has succeeded, maybe too well, in symbolizing the wines of Provence. In England it was almost de rigeur for Provençal Rosé wine to be served in the Mae West bottle and many feel that repeated efforts to achieve serious recognition for rose wine is thwarted by this presentation.
An idea was mooted in the early 1990s, that it would be a constructive policy to establish a corporate image for the wines of Cotes de Provence, but resistance is strong. The favored design is an elongated Bordeaux-style bottle – broad shouldered with a tapered base, long neck and a high punt, similar to those found at the famous Maison Belle Claire, Domaine de la Courtade, Château Ferry Lacombe, Castel Roubine and Domaine Rabiega. This elegant bottle is similar to the antique Italian and old Bordeaux bottle and harks back to the classical history of the Provençal vineyards in much the same way that the ‘flute a corset Provençal’ reflects the shape of the classical amphorae.
So many of the “me too” Rosé wines that have entered into the fast-growing market, have opted for the less expensive, Bordeaux-style bottle. But, at Maison Belle Claire, the traditional ‘flute a corset Provençal’ remains important as a symbol of origin and very superior quality.
A voltre santé!